Video marketing grants you the advantages and the unique capabilities to better connect with guests and turn them into your clients; hence, essential to the promotion of a business or sales. Although long text of sales copy do promote companies or sales, its promotion is not as high and as fast as whiteboard video.
Here are three main reasons why using animation is superior to sales letter.
Expanded reach is one of the most significant advantages of using video marketing. Unlike text-based content, video offers you access to free and enormous traffic such as Vimeo, Daily Motion, and YouTube. It is among the most cost-efficient ways of getting the word out about your sales. It is easier for users to embed videos you generate into their sites and share them via social media or email than use written content. Moreover, studies show that users prefer using video content to text-based content.
Gives Life to the Customer Testimonials
Displaying customer testimonials is vital to not only bolstering your credibility but also increasing the likelihood of guests becoming your clients. Although written testimonials are better than no testimonials at all, video testimonials are far much better than written testimonials. Video testimonials are not easy to fake; thus easing suspicion about using stock photos and companies manufacturing testimonials, which are frequent in the text-based content. Besides, video testimonials are a lot more personable as compared to the written testimonials. Justin Nassiri, an employee at VideoGenie, approximates that the average time a user spends to watch them is 100 seconds, which is a fascinating deal of time as compared to the cursory glances he/she gives to the written testimonials.
Add Personality into your Sales Messages
Whiteboard animation connects with viewers on an emotional level, build trust and add personality into your brand. Most written copies come off as sterile and boring, which is unlikely to happen in video marketing. Your guests desire to trade with someone they like, trust and know. Regardless of being a genuine business that offers outstanding products, unless you avoid hiding behind an anonymous web copy and corporate logo, you are likely to blend in with mediocre competitors.